Saturday, August 31, 2019

Personal Philosophy Paper Assignment Essay

I think that individuals in a society should function in a way to help each other to sustain a community alive and well. In order to keep the flow within a society continuous, the individuals in the society should abide by the rules of their community, which are set to prevent disorder or avoid a halt a community’s progress, and in this way a society can go on with its processes. Individuals should respect each other, and the rest, within their community; it is on these bases that humans have evolved with the basic morals that we recognize today. However religions have improved and â€Å"streamlined† basic regulations of ancient communities, and those â€Å"dogmas† or rules, from whatever origin they’re from, are what influenced organizations to get to how they are today, like the Puritan, Anglican, and traditional British influences on the US Constitution. I believe that people should be educated especially if they are interested in receiving that knowled ge, preferably with vocational schooling or internships, just like the apprenticeships that were popular in Europe long ago, but as for less technical subjects or careers, the traditional lectures should be adequate, like it should be in a university. I think that schools should be free for those that would truly benefit and thrive in them, but they’re not. However some reasons why people do not support free college are not unjustified. Students who wouldn’t commit themselves to take advantage of that free education would be obviously wasting people’s tax money. But unfortunately I’m not sure that’s the only reason why college isn’t free, like it is in Europe and elsewhere. Along the lines of morals, I believe them to be as they are in the Christian tradition, but as for culture, since religion can’t explain that, I am left to decide myself what is better for me. I personally find the culture of 21st century America to be repulsive in some respects but worthy of credit in others, I find customs of other cultures to be interesting. Here in America, many are interested entirely in materialism in life and are often driven by greed and vain pleasure. There are too many that (specificall y and especially around the neighborhood and community where I live) steal, kill, fornicate, and commit all kinds of crimes and immoralities. One of the most heartrending things is the lack of spiritually zealous individuals, most are totally uninterested in what they participate in, and I think it has to do with the fact that they don’t know the history, the reason or rationality behind things. This is why I don’t have any close friends because none that I know of, or rather scarcely any fall into the categorizations that I respect. I have high regards for Sir Thomas More for keeping to his stand in the face of death and against the violation of what he held to be true and just. I also respect G F Handel for following through with his artistic passion, even when the situations where grim and difficult. There are several others, who I revere for their works and deeds, but I can’t make much use of these people’s legacies – I know I don’t have the capacity to accomplish feats at their level. I hardly have any skill, talent, or much else that is uniquely useful or applicable to anythi ng, and whatever qualities that I may genuinely have, they are of little use because I’m usually lacking in some other aspect that would otherwise allow me to accomplish a task effectively. I believe people in society do have responsibilities that are not written down, nor written out in some special contract, rather there are those responsibilities that are expected to be followed regardless of the circumstances. Raising a child to be compatible with social norms, communal requisites, and the law, is an example of these responsibilities, but of course there are other such responsibilities that are followed by people of all walks of life; but as everyone in this world had parents at one point in their life, the position as a parent is thus of upmost importance. Technically, as a parent or guardian you are required by the law to be the caretaker of your own son or daughter (i.e. not just expected), but the law doesn’t get too specific on other details, and as a result these seemingly minor but meaningful details often go unaccounted for. Because some people are unprepared to have children and they do unexpectedly, a â€Å"gap† is left in each individual thereafter, where ordinarily there would be certain skills that would help a person to be socially adept as well as have the ability to pass on those attributes or skills if that individual decides to have children of his/her own. Personally I know that I do have such a chink, and it is also present in both of my parents as well – my father grew up with about a dozen other siblings, and his father had to work in the fields from sunrise to sunset, while his mother had to do what else she could, such as tailoring or making dresses to raise some extra money, my mother on the other hand, grew up as if she was an orphan, her mother being the eldest of again about a dozen other siblings, my mother’s father having been lost to a casualty, her mother set out to find work, leaving my mother to live on her grandparents’ farm with her other uncles, au nts, and cousins, as if they were siblings. As you might expect, my parents grew up in poverty, never went to college, and had to find work in new frontiers, ending up in occupations unlike those of their own parents. I don’t think having children is wrong at all – far from that mentality – but I think that people should plan or be ready to have a child and provide them with all the nurture and attention they are supposed to give him/her, or else, a pattern of spiritual, mental, social, and emotional poverty could possibly repeat itself. If you ask me if I’d like to be employed in a trade like the one of my father, I would have to decline, because put simply, I have never even received any kind of preparation from my father (not that I need much) in the occupation that he is in today, and I don’t blame him. My father has always told me that he wants the best for me, and that he wants me to get a proper education in order to lead a better lifestyle than his own. However, I don’t feel as if I’ve been adequately prepared to achieve that.

Friday, August 30, 2019

Gender Discrimination Against Women in the Workplace Essay

Traditionally, women have been considered to be the weaker sex and subordinate to men. Moreover, their roles have been assigned to domestic and childrearing duties. The job market is male dominated, and women are often considered to be out of place therein. Women face considerable sexual discrimination in the world of work, significantly limiting their employment prospects and subsequent advancement in their careers. Women generally find it more difficult than men to acquire a fulltime job. What is more, when they can successfully find work, they often struggle to extend their reaches and advance to higher positions. The jobs women are granted are very often those with low status and correspondingly lower income. As Harolambos (Sociology: Themes and Perspectives) says, â€Å"Women face a number of disadvantages in paid work. Firstly, they tend to be lower paid than men. Secondly, they are more-likely to be in part-time work. Thirdly, they tend to concentrated in the lower reaches of the occupations in which they work. Fourthly, women tend to do particular types of jobs, usually those with low status.† In aquiring a job, it must be remembered that more often than not, the employer is male. Men are the ones in the job market with power and authority, and thus make the majority of the decisions – including who gets hired. As Peter Worsley (The New Introducing Sociology) puts it, â€Å"Within the gendered workplace, it is invariably men who are overwhelmingly in positions of power and authority. It is men who, by-and-large, make decisions.† When prospective female employees are being considered for employment, several biases tend to come into play in the minds of the employers. Firstly, male applicants for the job are often given more preference because it is assumed that they have a wife and family to support. In the view of many employers, the role of women as breadwinners is a subordinate one to that of their husband (if she is married). Added to this fact, women lead more complex social lives than that of men. They often must balance their roles as financial providers and child caregivers. Employers often ask personal questions to female applicants. They aim to obtain background information. This may include her marital status, whether she has any children and their ages, or if she is a single mother. Then they interpret these pieces of information in several, prejudiced lights. For example, if she is married, they assume that her husband is the primary breadwinner and her role will be subordinate. This puts the female applicant at a disadvantage when compared to a male applicant with a â€Å"wife and family to support.† Or they may assume that a single parent mother with a young child may need too much personal time to fulfil her parental roles at the loss to the employer (manifesting as a loss in â€Å"man-hours†). Women – both single and married – may even be asked if they intend to have children at a job interview, perhaps informally. And if they say â€Å"yes†, thoughts of maternity leave, subsidized childcare and their costs immediately spring in the minds of the employer. A woman who leaves her job on maternity leave often runs the risk of not having a job to return to. â€Å"Britain for example, has the lowest rate of maternity leave in the European Union. Sixty percent of women in the United States have no adequate access to such leave.† (David Bender and Bruno Leone, 1989) In Trinidad and Tobago, women had virtually no protection from such discrimination until 2001, when the Maternity Leave Act was passed – guaranteeing that their job would still be available on their return. Many mothers are at pains to find fulltime work. Their parental demands make it difficult to pursue a fulltime career. Employers often make no provisions for them, as well as women returning from maternity leave, in the way of workplace creche and nursery services. Their part-time status means that they earn significantly less. Ironically, they earn less just at the time when they need more funds to support adequate childcare. The jobs women are usually able to get tend to be of low status, and low paying. â€Å"Society has made it such that even if a woman wanted to go against the norms and get a job in the work force she would not get very far. About 75 percent of the jobs in the well paying professions are held by men and even if women are able to get equal jobs as men they still get paid considerably less.† (David Bender and Bruno Leone, 1989) In the professional world, women seem to be trapped in the clerical field, with very few ever reaching managerial positions, even and despite of their having adequate qualifications. In 1950, women composed 30 percent of the workforce. Over 50 years later, this number has increased to 47 percent. Yet, today, women who work full-time, year-round earn 76 cents for every dollar men earn. This is in part due to the limited career options of women compared to that of men, in addition to the usual disparity in pay. Many jobs are so designed, that their â€Å"qualifications† are deterrents to female applicants and favour males. For example, to be a firefighter, you have to pass a strength test – and even if a woman passes, she may still be denied access if she is not of the required height and weight. Thus, such jobs tend to be male oriented. Increasingly however, women are being granted them as old attitudes and norms change. But this has lead to yet another ill – workplace violence against women is on the increase in such careers. It seems that in traditionally male dominated fields, such as the armed forces and the utilities, women earn less only to suffer more. In 2001, 14,170 lost-time injuries or illnesses resulting from assaults and violent acts on women in the American workplace were reported, whereas men suffered from 9,464. Although women compose 47 percent of the workforce, they suffer 60 percent of these attacks. About 36,500 rapes occur in the workplace annually, approximately 80 percent of which occur against women. In 2001, female fatalities in the American workplace as a result of assaults and violent acts numbered 30.8 percent. Men however, had only a 13.9 percent workplace fatality rate due to assaults and violent acts. Without doubt, women are the ones who suffer more from workplace violence. Unquestionably, women experience discrimination in the world of work. Although the prospects for improving the current state of affairs may seem bleak, there is hope. As increasing numbers of workingwomen and their supporters lobby for change, those in authority have started listening. The gender disparity in pay is decreasing and women now have a greater range of career opportunities. Progress has been slow. But considering it requires the changing of norms established from the dawn of society, the advancement has been significant. While gender discrimination may exist for quite some time to come, it can be expected to decrease as time goes on.

Thursday, August 29, 2019

Adolescent health screenGCU

Health History and Screening of an Adolescent or Young Adult Client Save this form on your computer as a Microsoft Word document. You can expand or shrink each area as you need to include the relevant data for your client. Student Name: Date: January 28, 2014 Biographical Data Patient/Client Initials: Phone No: N/A Address: Birth Date: Age: 12Sex: f Birthplace: Upland, CA. Marital Status: Single Race/Ethnic Origin: Caucasian Occupation: StudentEmployer:N/A Financial Status: (Income adequate for lifestyle and/or health concerns. Is there a source of health insurance? Employment disability? ) Insurance provided by parent Source and Reliability of Informant: Informant: Client, Reliable Past Use of Health Care System and Health Seeking Behaviors: Routine exams and vaccinations Present Health or History of Present Illness: Present health is good Past Health History General Health: (Patient’s own words) â€Å"I only get sick when my little brother brings something home† Allergies: (include food and medication allergies) NKA Reaction: Current Medications: N/A Last Exam Date: 8/2013Immunizations: 8/2013 Childhood Illnesses: UTI Serious or Chronic Illnesses: N/A Past Health Screening (see â€Å"Well Young Adult Behavior Health Assessment History Screening† below) Past Accidents or Injuries: None Past Hospitalizations: none Past Operations: none Family History (Specify which family member is affected. ) Alcoholism (ETOH use/abuse): Maternal grandfather Allergies:Mother and brother-seasonal; maternal grandmother- penicillin Arthritis:N/A Asthma: Maternal Aunt Blood Disorders:N/A Breast Cancer:Maternal great grandmother Cancer (Other): Bladder- maternal grat uncle Cerebral Vascular Accident (Stroke):Paternal grandfather Diabetes:Maternal grandfather Heart Disease:N/A High Blood Pressure:Father Immunological Disorders:N/A Kidney Disease:N/A Mental Illness:N/A Neurological Disorder:N/A Obesity:N/A Seizure Disorder:N/A Tuberculosis:N/A Obstetric History (if applicable) Gravida:N/ATerm:Preterm:Ab/incomplete: Course of Pregnancy (length of pregnancy, delivery date, method of delivery, length of labor, complications, baby’s weight, baby’s condition): Well Young Adult Behavioral Health History Screening Socio-Demographic Content and Questions: What organizations or activities (community, school, church, lodge, social, professional, academic, sports) are you involved in? Softball, GATE, Science club, and Soccer How would you describe your community? â€Å"It’s nice. Sometimes it gets boring but I like it here. † Hobbies, skills, interests, recreational activities? â€Å"I like making crafts like bracelets and I also like to make things out of colorful duct tape. † Military service: Yes_______ No_x______ If yes, overseas assignment? Yes________ No_________ Close friends or family members who have died within past 2 years? N/A Number of relatives or close friends in this area? â€Å"Most of my family and all my friends live around me. I only have two uncle that live far away {San Diego}†. Marital status: Single_x_____ Married________Divorced_________Separated_________ In serious relationship________ Length of time_________ Environmental Content and Questions: Do you live alone? Yes________ No __x______ When did you last move? â€Å"My mom moved 3 years ago and my dad moved 2 years ago. † Describe your living situation? Number of years of education completed? 6 Occupation? Student If employed, how long? Are you satisfied with this work situation? Do you consider your work dangerous or risky? Is your work stressful? Over the past 2 years have you felt depressed or hopeless? No Biophysical Content and Questions Have you smoked cigarettes? Yes_______ No___x_____ How much? Less than ? pack per day_____ About 1 pack per day? ______ More than 1 and ? packs per day______ Are you smoking now? Yes_______ No________ Length of time smoking? ______________ Have you ever smoked illicit drugs? Yes__________ No___x______ If yes, for how long? ___________ Do you smoke these now? Yes__________ No __________ Do you ingest illicit drugs of any kind? Yes_________ No___x_______ If so, what drugs do you use and what is the route of ingestion? _________ How long have you used these drugs _________________ Review of Systems (Include both past and current health problems. Comment on all present issues. ) General Health State (present weight – gain or loss, reason for gain or loss, amount of time for gain or loss; fatigue, malaise, weakness, sweats, night sweats, chills ): Good Skin (history of skin disease, pigment or color change, change in mole, excessive dryness or moisture, pruritis, excessive bruising, rash or lesion): Seasonal dryness Health Promotion (Sun exposure? Skin care products? ): Does not wear sunscreen Hair (recent loss or change in texture): No change Health Promotion (method of self-care, products used for care): Washes hair 4 times a week but conditions daily Nails (change in color, shape, brittleness): No change Health Promotion (method of self-care, products used for care): Wears nail polish Head (unusual headaches, frequency of headaches, head injury, dizziness, syncope or vertigo): Dizziness when drinks coffee Eyes (difficulty or change in vision, decreased acuity, blurring, blind spots, eye pain, diplopia, redness or swelling, watering or discharge, glaucoma or cataracts): Recent change in glasses prescription Health Promotion (wears glasses or contacts and reason, last vision check, last glaucoma check, sun protection): Wears glasses at all times Ears (earaches, infections, discharge and its characteristics, tinnitus or vertigo): No history of aches or infections Health Promotion (hearing loss, hearing aid use, environmental noise exposure, methods for cleaning ears): Uses q-tips for daily cleaning Nose and Sinuses (discharge and its characteristics, frequent or severe colds, sinus pain, nasal obstruction, nosebleeds, seasonal allergies, change in sense of smell): Within normal limits Health Promotion (methods for cleaning nose): Blows nose when congested. Mouth and Throat (mouth pain, sore throat, bleeding gums, toothache, lesions in mouth, tongue, or throat, dysphagia, hoarseness, tonsillectomy, alteration in taste): Within normal limits Health Promotion (Daily dental care – brushing, flossing. Use of prosthetics – bridges, dentures. Last dental exam/check-up. ):Brushes once to twice a day, but does not floss. Sees dentist q 6mo. Neck (pain, limitation of motion, lumps or swelling, enlarged or tender lymph nodes, goiter): Within normal limits Neurologic System (history of seizure disorder, syncopal episodes, CVA, motor function or coordination disorders/abnormalities, paresthesia, mood change, depression, memory disorder, history of mental health disorders): Within normal limits Health Promotion (activities to stimulate thinking, exam related to mood changes/depression): In accelerated programs at school (GATE) Endocrine System (history of diabetes or insulin resistance, history of thyroid disease, intolerance to heat or cold): Within normal limits Health Promotion (last blood glucose test and result, diet): No history of glucose testing. Admits to eating candy 3-4 times a day. Breast and Axilla (pain, lump, tenderness, swelling, rash, nipple discharge, any breast surgery): Within normal limits Health Promotion (performs breast self-exam – both male and female, last mammogram and results, use of self-care products): Does not perform self breast exams Respiratory System (History of lung disease, smoking, chest pain with breathing, wheezing, shortness of breath, cough – productive or nonproductive. Sputum – color and amount. Hemoptysis, toxin or pollution exposure. ): Within normal limits Health Promotion (last chest x-ray, smoking cessation): No history of chest x-ray, has never smoked Cardiac System (history of cardiac disease, MI, atherosclerosis, arteriosclerosis, chest pain, angina): Within normal limits Health Promotion (last cardiac exam): No history of cardiac exam Peripheral Vascular System (coldness, numbness, tingling, swelling of legs/ankles, discoloration of hands/feet, varicose veins, intermittent claudication, thrombophlebitis or ulcers): Within normal limits Health Promotion (avoid crossing legs, avoid sitting/standing for long lengths of time, promote wearing of support hose):Stays physically active Hematologic System (bleeding tendency of skin or mucous membranes, excessive bruising, swelling of lymph nodes, blood transfusion and any reactions, exposure to toxic agents or radiation): Within normal limits Health Promotion (use of standard precautions when exposed to blood/body fluids): No exposure to blood/body fluids Gastrointestinal System (appetite, food intolerance, dysphagia, heartburn, indigestion, pain [with eating or other], pyrosis, nausea, vomiting, history of abdominal disease, gastric ulcers, flatulence, bowel movement frequency, change in stool [color, consistency], diarrhea, constipation, hemorrhoids, rectal bleeding): Occasional diarrhea. BM once to twice per day Health Promotion (nutrition – quality/quantity of diet; use of antacids/laxatives): Admits to poor diet consisting of processed and fast food. Home cooked meals consumed 3 times a week. Musculoskeletal System (history of arthritis, joint pain, stiffness, swelling, deformity, limitation of motion, pain, cramps or weakness): Within normal limits Health Promotion (mobility aids used, exercises, walking, effect of limited range of motion): Exercise achieved in PE at school and softball practice. Urinary System (recent change, frequency, urgency, nocturia, dysuria, polyuria, oliguria, hesitancy or straining, urine color, narrowed stream, incontinence; history of urinary disease; pain in flank, groin, suprapubic region or low back): Within normal limits Health Promotion (methods used to prevent urinary tract infections, use of feminine hygiene products, Kegel exercises):Wipes front to back to prevent UTI Male Genital System (penis or testicular pain, sores or lesions, penile discharge, lumps, hernia): N/A Health Promotion (performs testicular self-exam): Female Genital System (menstrual history, age of first menses, last menstrual cycle, frequency of cycles, premenstrual pain, vaginal itching, discharge, premenopausal symptoms, age at menopause, postmenopausal bleeding): No menses. Within normal limits Health Promotion (last gynecological checkup, pap-smear and results, use of feminine hygiene products): No gynecologic check-up history or feminine products used. Sexual Health (presently involved in relationship involving intercourse or other sexual activity, aspects of sex satisfactory, use of contraceptive, is relationship monogamous, history of STD): Not sexually active Health Promotion (safe-sex practices): Will be starting sexual education course in school in two weeks. Nursing Diagnoses: Based on this health history and health screening, identify three nursing diagnoses that would be applicable for this client as well as your rationale for your selection of each nursing diagnosis. Include: One â€Å"actual† nursing diagnosis with rationale for choice of this diagnosis. Imbalanced nutrition; less than body requirements R/T consumption of fast/processed foods daily AEB adolescent’s statements. Consumption of fast food in adolescents has increased rapidly since the 1970’s and it is estimated that 75% of American adolescent eat fast food 1 or more times per week (Ebbeling, et. al, 2004). Fast food has been linked to childhood obesity and T2DM. These processed meals contain little nutritional value, are not balanced, and provide empty calories. As with this adolescent, fast food is a inexpensive option for a quick meal. As a child of divorced parents, her mother works and is often in need of a quick and low cost meal for her and her children. One wellness nursing diagnosis with rationale for choice of this diagnosis. Readiness for enhanced nutrition R/T improving food choices AEB adolescent’s desire to change diet and recent diagnosis of grandfather’s T2DM. Family history of T2DM is a major contributing risk factor in the development of the disease (Valdez, 2009). Adolescents are at an age where they can make their own food choices but lack the ability to acquire funds to purchase food. While discussing her diet, the adolescent stated that there are healthier food options she could make, even if they come from a fast food establishment. One â€Å"risk for† nursing diagnosis based on the health screening with rationale for choice of this diagnosis. Risk for impaired skin integrity R/T lack of sun screen use and UV exposure AEB frequent sun burns. â€Å"Extended sun exposure in childhood and adolescents increases the probability of skin cancer in adulthood† (Saridi, et. al, 2013). While discussing sun exposure and the dangers of skin cancer, she stated â€Å"That’s an older person’s problem. † A lack of education of the dangers and the â€Å"It won’t happen to me† attitude are contributing factors in her noncompliance with sun protection.

Wednesday, August 28, 2019

Logistics - FedEx Distribution Systems Coursework

Logistics - FedEx Distribution Systems - Coursework Example The company is observed to use a distribution system of its own known as the ‘FedEx International DirectDistribution’ which is said to be an easy and cost-effective process, resulting in the distribution of various shipments in proper time along with decreasing its operational cost. This mechanism thereby facilitates to ensure that low cost is charged from the customers. This, in turn, plays a vital role in ascertaining the preference of FedEx amid consumers. With reference to the above graphical representation i.e. ‘FedEx International DirectDistribution’, it can be viewed that the distribution system of FedEx comprises three steps that include packaging of the shipment received from different sources, making transportation of goods with the help of different means, as well as the concluding step is to deliver the shipment to the final customers or retailers. The different steps have been elaborated below: The packaging of the shipment received: In the first step of the distribution process of the company, the shipments received are packed according to their requirements. The packaging process is considered to be a vital part of the distribution process of the company as the shipment of the goods in proper order or quality is reliant on the way in which the packaging is done. FedEx does have different packaging policies for diverse forms of products. The different packaging policies comprise stacking the shipment received in order to have a proper estimation of the width, length, and breadth of the boxes that would be needed to pack the product. The next step is the process of cushioning and bracing, resulting in the proper handling of the products while transporting the shipments from one location to another. And, the last step is banding and wider packaging so that no damages occur owing to an inadequate stacking of the products (FedEx, 2013).

Tuesday, August 27, 2019

Social movement Essay Example | Topics and Well Written Essays - 750 words

Social movement - Essay Example Still, I actively participated in the rallies and protests. Being a part of a crowd striving for a common cause made things easier for me. A: As I have already told you, at the start the aim of the movement appeared to be mostly about Mexican American pride and identity. Yes, largely these ideals constituted the backbone of the movement. However, as I attended the protests, rallies and meetings, my understanding of the aims of the movement evolved over time. I realized that our angst and struggle was not only about disrespect and humiliation, but against a more powerful social, political and economic agenda that not only failed to extend to the Mexican Americans there rights as a citizen, but also deprived them of a worthy place in the American social, economic and political life. This movement was encouraged not by some sort of an uneducated, raw and gross anger, but a realization stimulated by the rising number of educated young people in the Mexican America community. We were no more willing to be a source of cheap labor, when the educated and qualified amongst us were no less then the educated Anglos or Blacks. We wanted access to health, education, political representation, economic justice, if not more then at least equal to the one available to any average American. Yes, the movement was as much about food, clothing and shelter as about pride, power and just wages. Note: Social movements certainly enhance the participants and followers understanding about the nature and goals of the movement. The movement educates the adherents, and educated followers strengthen the movement. A: There were many sweet and bitter things about the movement. Being a part of a group in which individuals shared same aspirations, hopes and aims provided me with a sense of identity and belonging. I always harbored a sense of being lost. However, once I became a part of

Monday, August 26, 2019

Critical Thinking Reflection Essay Example | Topics and Well Written Essays - 750 words

Critical Thinking Reflection - Essay Example Most government in the world are developing methods to improve on the lives of their citizens. America is no exception. This part of the paper will be looking at how America can reduce its citizens’ poverty. There are several methods through which the issue of poverty can be addressed. The most important is through creating jobs. The best pathway to avert poverty is through a decent income. America needs about 5.6 million new jobs so that the country can avoid heading deeper into poverty (Sherman, 2011). To create jobs, the federal government should consider investing in strategies such as rebuilding infrastructure, renovating abandoned housing structures, developing non-renewable energy, and so on. Raising the minimum wage is also another method of combating inequality. Today’s minimum wage is $7.25 which cannot be able to lift a family of three out of poverty. If the minimum wage is raised from that figure to about $10.10, nearly 20 percent of children will see their parents receive a raise which will reduce poverty (Wage & Primer, 2014). Gender inequality is one of the contributing factors of poverty in most parts of the world. Women usually earn less than their male counterparts even when they are doing the same job and have same level of qualification. If the wage gap is closed, poverty in women will be cut by half and will add almost half a trillion dollars to the US GDP (Seguino, 2009). To bridge this gap, employers should be held accountable if they have any discriminatory salary practices. The above question required the use of critical thinking to develop not only a logical but also relevant and accurate response. In America, poverty is not as pervasive as it is in countries for instance in Asia or Africa. The process of critical thinking helped in gathering the information presented in Part â€Å"1† of the paper. To identify the actual number of people that are in poverty, it is crucial to first understand and define what poverty is, which I

Sunday, August 25, 2019

Careers in Recruitment Term Paper Example | Topics and Well Written Essays - 750 words

Careers in Recruitment - Term Paper Example aper has been structured in a way to first illustrate the interviewer’s expected answers in response to his own questions followed by the interviewee’s actual response to the questions asked. The response answers all the questions in the appendix in a chronological order. The HR coordinator is a HR professional who does various tasks related to the HR department and maintains effective communication and coordination among the concerned individuals. According to the requirements of a job of HR coordinator with HRC Associates mentioned in (CaribbeanJobs.com, 2010), a HR coordinator should at least have a bachelor degree in Human Resources Management. As the name implies, the HR coordinator serves to develop meaningful coordination among the parties involved. Besides, he also maintains and updates staff record on various levels that include attendance, issues with accommodation and length of experience. The HR coordinator works directly under the project manager. The HR coordinator should have excellent communicative skills and should be well versed with the use of computer and other administrative softwares. He should be active and present-minded. Sometimes, the HR coordinator may be involved in such administrative tasks by the project manager as writi ng minutes of meetings and advertising. A HR coordinator is fundamentally responsible to correspond interview dates and issue appointment letters to the employees. The initial period of employees’ settlement in the company’s environment and the accommodation is very critical and the HR coordinator assumes a very important role in those days. It is his duty to ensure that the employees are provided with all the facilities and necessities so that they take minimum time to adjust in the company. It is perhaps, the most important part of the HR coordinator’s duties to maintain the attendance and leave record of all the employees. The project manager sees the HR coordinator as a multi-talented person and may

The short explanation of the constitutional conventions is that they Essay

The short explanation of the constitutional conventions is that they provide the flesh that clothes the dry bones of the law th - Essay Example The UK lacks a well-written constitution, but has a collection of several legal instruments that forms the constitutional law. In this case, conventions provide the underlying principles that provide the basis for governance in the society. According to British Constitutional scholar, Sir Ivor Jennings, conventions exist as precedents, customs and practices since the actors believe they are bound by the rules3. Jennings outlined three tests for ascertaining a valid convention that include considering the precedents or political rules that have been practiced such as election of Prime Minister for the majority party4. The second test is the ministerial responsibility or acceptance of such conventions by those operating under the constitution by consent that creates an obligation to act. The third test is the existence of good political reasons. Thesis statement: constitutional conventions provide the flesh that clothes the dry bones of the law; they make the legal constitution work; a nd keep in touch with advancement in ideas. The UK constitution derives its content from various sources such as Acts of Parliament, common law, EU laws and accumulated conventions. In this case, the UK constitution is uncodified since no single written document and documents like court judgments, treaties and statutes form part of the constitution. The unwritten sources like parliamentary conventions, ministerial responsibilities and royal prerogatives form part of the constitution. Constitutional conventions are unwritten and politically enforceable since they provide the basis for the implementation of the Constitution. Some constitutional conventions in the UK include the international treaties that are presented in Parliament at least 21 days before ratification as per the Ponsonby Rule of 1924. The ministerial responsibilities to advice the monarchy forms part of the conventions since the monarchy is expected to act as the advice expect in circumstance when it needs to exercis e reserve powers. It is a constitutional conventions that the Prime Minister is the leader with of a political party or coalition of parties that command majority seats in the House of Common in order to command the support of the House of Commons in passing important legislation5. Accordingly, money bills originate from House of Common and it’s a convention for monarch to grant royal assent to all legislation. In addition, the House of Lords does not approve any legislation from House of Commons when such legislation forms part of the government’s manifesto and Westminster Parliament cannot legislate on devolved matters without the consent of the Scottish Parliament6. Constitutional conventions may not be legally binding, but are politically enforceable and ensure powers of the UK constitution are implemented in accordance with democratic ideals. The conventions are used to ensure changes in the society without enacting tedious legislations. The UK acknowledges consti tutional conventions as aids to judicial decisions and such acknowledgement of their existence is perceived as enforceability of such conventions in interpretation and implementation of

Saturday, August 24, 2019

OPERATIONS MANAGEMENT ON ALTAVISTA VS ASKJEEVES Assignment

OPERATIONS MANAGEMENT ON ALTAVISTA VS ASKJEEVES - Assignment Example When so many websites have come and gone without leaving a trail of their disappearance, AltaVista and Ask have quite successfully held on to the tide so far, with plans for further growth in the near future. The operations system of an organization is the part that produces the organization's products - in case of manufacturing organisations and that polishes the service operations making them more user friendly - in case of service oriented organizations. In fact operations management has its origins in the study of 'production' or 'manufacturing management'. In some organizations the product is a physical (tangible) good like a television, computer system, furniture item etc. while in others, the 'product' is a service like health care, insurance, telephone services, internet searches, tourist services etc. What is common in both these types of operations is the 'conversion process.' Resources are used by the system in the 'input' chain, which gets converted into valuable 'outputs' after passing through this conversions process. This is where the role of operations management comes into picture. ... e essence of operations management comes into play; it calls for making rational decisions in difficult circumstances with limited, imperfect information. Operations management can therefore be defined as1 'the design, operation and improvement of the internal and external systems, resources and technologies that create and deliver the firm's primary product and service combinations' Problem Statement In this study we'll be trying to study the operational strategies of AltaVista and Ask Jeeves. During the course of study, we'll be taking a look at how both these companies have evolved over the years. Both these search engines have had differing amounts of successes during the course of their journey. We'll try to compare some of operational aspects of these companies and comment on their success or failures. Analysis Internet has indeed established itself as a potent source of information. There are innumerable numbers of sources of information, which tend to prove detrimental for the information seeker. As per the latest available figures, more than a billion users have been using the internet worldwide. But to take the desired piece of information out of the huge information databank, search engine prove very useful. Search engines appeared on the scene during the early 90s. Since then there have been many evolutionary changes in the search engine technologies. The market is led by the likes of Google and Yahoo. This study is carried out to analyze the market position of AltaVista vis--vis Ask (formerly known as Ask Jeeves). The search engines started to provide a list of web sites where we were supposed to find responses to our search terms. The websites appearing in response may have answer to our query or might prove to be irrelevant. Search engines like Ask

Friday, August 23, 2019

Important Contribution(s) of Different Scholars to the Field of Essay

Important Contribution(s) of Different Scholars to the Field of Biblical Studies - Essay Example 4 Cullmann was among the most influential in reformed Biblical theology and his studies on the New Testament eschatology and Christology led him to suggest a position of heilsgeschichte; redemptive history over the common positions of C.H Dodd and Albert Schweitzer. Redemptive history connotes that â€Å"With the life, death and resurrection of Jesus Christ, the eschaton has already began as the presence of the congregation of glory is defined by the power of redemption†¦.† His important contributions to the New Testament studies include titles like â€Å"The Immortality of the Soul or the Resurrection of the body?†, 5 â€Å"The Christology of the New Testament†, â€Å"Early Christian Worship†, â€Å"Salvation and History†, â€Å"Early Christian Worship† but to mention a few. In â€Å"Christ and Time†, he defended claims that New Testament only refers to time as being linear that is yesterday, today and tomorrow and that no philosophy should try and mix other forms of time not mentioned therein. This led him to write an article â€Å"The Immortality of the Soul or the Resurrection of the body?† in which he showed that the widespread attribution of â€Å"the resurrection of the soul† to primitive Christianity was plausible and that this was rather associated with Greek mythology. 6His article further attributed death to the wages of sin and as the last enemy. He presented Jesus Christ as the first born from death and proceeded to presented the death as those who sleep. This article led to a lot of controversy especially in some protestant churches but at the same time received support mainly from Adventist Churches.7 Cullmann in his book â€Å"The Christology of the New Testament† established a balance in the New Testament data regarding the life and work of Jesus Christ. 8This he achieved by remaining as faithful as possible to the New Testament depiction of Jesus Christ. This

Thursday, August 22, 2019

Which three poems show alternate views of death Essay Example for Free

Which three poems show alternate views of death Essay Remember, Plena Timoris, and Refugee Mother and Child all depict alternate outlooks on death, yet similarly emanate from the prospect of lost love. Remember by Christina Rossetti is about the uncertainty when anticipating death; Plena Timoris by Thomas Hardy is about the death of a woman due to the transience of love and the effect of this death on another woman; conveying a similar stance to Refugee Mother and Child by Chinua Achebe, which is about the death of a child in times of famine and destitution, as both view death in a negative light. Plena Timoris, or a woman full of fear and dread, revolves around the theme of the transience of love and warns of the dangers of becoming too attached to your lover. The melancholic tone of the poem is immediately inferred, as the use of Latin in the title automatically indicates a certain formality. Indications of the fact that it was written during the Victorian period are also made evident through use of language such as tryst, suggesting that the lovers are meeting in secret. This reflects the discreetness of courtship during the Victorian era, as a man could not publicly declare his adoration for a woman, nor could she respond. The reader is primarily introduced to the lovers in the first stanza, where a romantic and light-hearted mood is created through the use of alliteration in her earrings twinkled; her teeth, too shone and they laughed and leant. There is an immediate mood change thereafter, once the dead body of a woman is found in the river. Not only is action indicated by the immediate change in atmosphere, but is also accentuated by Hardys use of the triplet climbed over; slid down; let go. The tone for the rest of the poem is a depressing and dismal one. This is given prominence to through Hardys use of ominous and morbid language, such as in the statement a dripping body began to show, thus showing the reader the dangers of unreciprocated love; so much for love in this mortal sphere!, implying that it is considered unfeasible to find real love on earth. There is yet another immediate change in tone hereafter, once the reality of death has hit the female protagonist in the poem. She becomes, along with the mood, detached, aloof and indifferent, as intensified by the simile it seemed as to freeze her. Hardys use of long vowels in day and lay also slows down the pace of the stanza, and further stresses the mournful tone of the poem. After witnessing the death, the reader learns that she no longer feels safe as his arm dropt from his as they wandered away; it is presumed that the arm represents security, and thus the girl is willingly abandoning the connection she had with her lover. In Remember, Rossetti directly addresses her lover regarding her forthcoming death, resulting in the use of an advisory tone throughout the poem. Similarly to Plena Timoris, an overtone of mournfulness and grief is also present, and this is emphasized by the repeated imperative to remember me, as well as the euphemistic feel created by the metaphor Remember me when I am gone away/Gone far away into the silent land. Her comparison of death to a journey sets a tranquil mood for the remainder of the poem, as the words silent land indicate a dormant state; a remote place that is neither happy nor painful. Comparatively to Plena Timoris, Rossetti is torn between love and death; on one hand, she seems to be truly devoted to her lover, and begs him to remember her once she is dead; on the other hand, she seems nonchalant in her compliance to tell him to forget her just the same, as shown in the opening line, Remember me when I am gone away. In contrast to Plena Timoris however, she is not frightened of death, nor scared of what will become of her, and needless to say death has not made her reconsider her relationship with the one she loves. Unlike Plena Timoris, Remember is written as a sonnet, implicating that Rossetti is trying to be calm and rational about death, and she is doing so by controlling her inclinations into an ordered poem. Again, in contrast to Plena Timoris, the sonnet indicates that this poem was written during the Renaissance era, a time when love and courtship was openly celebrated opposed to in secret. In this sonnet, the octet is used to depict the problem, You understand it will be late to counsel then or pray, in contrast to the sestet where Rossetti offers a solution; Yetdo not grieve. As well as this, the regular rhythm throughout the poem keeps with the formal structure, and differentiates between her irregular contradictory thoughts. This is clearly shown in the poem when she hesitates between telling her lover to remember her when she has gone away, yet advises them to forget and smile rather than that you should remember and be sad. In one way, this makes it seem as if Rossetti has accepted death, almost as if she is anticipating it without worry. However, in the line nor I half turn to go yet turning stay she shows that she is still torn between life and mortality; both her lover and her death dominate her thoughts. Refugee Mother and Child portrays the harshest depiction of death and its tragic value out of the three poems, as told from a narrative viewpoint. In contrast to the first two poems, Achebe is a visitor at the scene of death, not experiencing it personally with a lover like in Plena Timoris and Remember. However, as a result, he reflects upon the inevitable tragedy he has witnessed. On the whole, Refugee Mother and Child is about the theme of the strength of humanity. Comparably to Plena Timoris, the reader gets an immediate implication of what the poem is about from the title; in this case, war. His use of foreshadowing in the first stanza in the line for a son she would soon have to forget also adumbrates the events to come for the reader. He emphasizes both his horrific and shocking view of death, and the ruthless circumstances of war and famine in his own country, through his use of vivid imagery in the second stanza, the air was heavy with odours of diarrhoea of unwashed children with washed-out ribs and dried-up bottoms. The cruelness and realism of death are also made present throughout the poem, shown through Achebes use of deathly connotations such as ghost and skull. It is also similar to Remember and Plena Timoris in the fact that love is lost somewhat unwillingly as a result of death. Achebe shows his approbation for the woman and her love for her son by comparing them to Madonna and Child; this representation of the epitome of a perfect white mother-child relationship greatly contrasts the black refugees that they represent. Contrast is also used to put emphasis on the, aforementioned, horrors of famine, as seen in washed and unwashed. Her love for her son is yet again accentuated in the line as she combed the rust-coloured hair left on his skull. The fact that she is combing his hair shows that she deeply cares for and has not given up hope for him yet. However, this is conflicted by the simile now she did it like putting flowers on a tiny grave, as it in fact shows that deep inside she has faced reality and knows that her son she soon would have to forget. In all three poems a great number of different linguistic styles and techniques are used by the poets to portray their alternate views of death. Plena Timoris successfully juxtaposes the living with the dead to emphasize the transience of love; the contrast between staying with the one you love and death results in an ambiguous yet slightly more optimistic outlook on death in Remember, whilst similarly in Refugee Mother and Child, the images of death are contrasted with the loving and caring impression of the mother created by Chinua Achebe. All in all, these alternate depictions of death are not only successfully accentuated by contrast, but by use of vivid language and imagery as well.

Wednesday, August 21, 2019

Bilateral Relations Between the EU and China

Bilateral Relations Between the EU and China Till the 1978, Peoples Republic of China (PRC) was in self employed isolation because of two things, one was Cultural Revolution and another was the transformation of the society and economy from traditional to modern. Another factor which also played a part was the Soviet threat to China after 1958 till 1983. On the other side EU was coming out of the wars and conflicts of the first half of the 20th century and making the headway for global economic power after the economic boom from 1960-1970. Though there were trade agreements between China and EU in 1978 and in 1985, however, till the end of Cold War, relations between the EU and China were at low as latter has not given high priority to relations with former, however, globalisation, and interests in multi polar world became the factors that lead to growing bilateral relations between the two. The bilateral relations between the EU and China developed and reached to its height in 2011, when train started connecting the two mighty economic and political actors of globe through Central Asian Republics. Since the bilateral relations between the two partners are still growing but there are new issues that are need the dynamism to solve the problems, human rights violations in some parts of China, and other issues like lack of transparency in China that was highlighted by EU Ambassador at WTO in June 2012, â€Å"related to lack of transparency, which makes Chinas trade and investment policies in the words of Secretariats report â€Å"opaque and complex† (EU Ambassador to WTO, June 2012). The paper will analyse: What steps have helped the bilateral relations between the EU and China? What are the hurdles that need solutions to make the bilateral relations more powerful? The growing interdependence after the globalisation has played a role in integration of trade, finances and people and ideas that led to speed up the bilateral relations between the countries, regions etc. According to new interdependence phenomenon regional powers, countries having different forms of government came closer to each other and start and world institutions like WTO played great role in promoting the phenomenon by replacing protectionism by free trade. The interdependence at times had made so much impact that many countries adopt policies according to international norms to trade and protect ones economy. In the conference of the Interdependence and Globalisation, Secretary-General of UN said, â€Å"There are two main aspects of forging coherence in advancing the development goals in a globalizing world economy †¦ At the regional level; there is a need to broaden and deepen regional integration and to foster coherence through greater coordination of policies and th rough peer reviews While some regions have taken the necessary steps to achieve these ends, others lag Behind.†[1] Under the following back ground and arguments about to achieve the goals of necessary steps for the relations with the other countries, regions like (EU) had taken many steps and have shown dynamism for the bilateral relations and trade particularly with the Central Asian countries and China. However, some of the countries lack behind like (China) that is not a positive sign though the Chinese government have made many changes. Review of literature: There is literature available on the bilateral relations between the China and EU in the form of different journals, books, reports and conference proceedings. They give the information related to trade between the EU and China and the annual high level summit held between the two. However, most of the literature is related with the trade relations and their impact on both side but about the progress in the other social problems there is stray references. The stress is not given on the peace building capacity and conflict resolution capacity of the both partners jointly or the problems which both are facing in the bilateral relations. Last but not the least to what extent they have made the world multi polar from unipolar. As one of the recent articles published by the by the European Council on Foreign Relations argues that Europe needs a â€Å"global China policy,† meaning that it should look at its relationship with China not from a traditional bilateral perspective, but ra ther from a global perspective that takes into account indirect effects through third countries or regions (Godement, 2010). History of bilateral relations between China and EU: The bilateral relations between China and EU started after 1975 and that were further developed by the economic policy changes introduced by Deng Xiaoping in 1978. Since 1978 China has freed itself from the self imposed isolation and integrated with the world. Not only was this but the major shifts in the world economy which had left their mark on the relations between China and various European economies. The single most important events bringing about a significant reshuffle of the European economies economic structure and the pattern of their integration into the international division of labour have been the evolution of a single European market under the auspices of the European Union and the breakdown of socialist block the ensuing transformation of the Central and East European economies into market economies (Markus: 2002). During this period many agreements on trade and bilateral relations were signed by the two like those of Trade Agreement between the EC and China followed in 1978 (Official Journal: 1978). In 1985 this agreement was replaced by the Agreement on Trade and Economic Co-operation between the EC and China. The European Commission opened its representation in Beijing in 1988, and ever since there has been a continuous deepening of economic and trade relations. Since after the opening of the economy after 1978 and especially after the fall of USSR and globalisation, Chinese economy have become the second largest economy. On the other side EU is making it headways to became the major champion of the human rights, rule of law, democracy and is expanding its membership that made the EU major player in this global world. These events make both EU and China think about their larger interests and exchange of goods and rapid development of bilateral trade. China in 2001 joined WTO that helped the both partners to come closer to each other. After 2009 when Lisbon treaty came into force and main motives of the treaty was to overhaul the basic setup of the European Union (EU) had been to make it stronger, more visible and more assertive actor on the international scene. This institutional re-structuring which followed, notably the creation of the European External Action Service (EEAS) and EU delegations with global reach, was also intended to enhance the EU’s role and capacity in supporting peace processes, making relations with other countries more practical (Joris Larik, Catriona Gourlay). When Catherine Ashton was appointed to new post of High Representative for Common Foreign and Security Policy was welcomed by the Chinese government, as it has given China a contact at the top of the EU’s administration with whom they are already familiar through trade negotiations. Such a dynamism of both EU and China saw the fruits when the bilateral trade that in the first decade of the 21century as the EU having surpassed the United States as China’s largest trading partner ( Fox: 2009). On the one side EU has beca me the largest supplier of technology and equipment, in the form of FDI, and also a number of joint technology projects with China. Apart from the good and prospective trade relations EU-China co-operation activities are also seen in the categories of measures directed in transition process to an open society based on the rule of law; support of economic reforms; business and industrial co-operation; legal and administrative reform; human resources development; science and technology; environment and energy; regional disparities, poverty alleviation and social cohesion; academic and societal activities (Franco: 2002). Cooperation has extended to other areas, with 100,000 Chinese now studying in the EU, against 60,000 in the United States, and the Chinese invited to join in a number of European technology projects, including the Galileo satellite navigation programme (Europa press release: 2003). This co operation shows the bilateral relation between the two China and EU are reaching to the new heights and levels and can be called the emergence of a new Sinoà ¢Ã¢â€š ¬Ã‚ European axis in world politics (Shambaugh 2004; Scott 2007). According to the statics of the 2012, the bilateral trade between the China and Europe reached to 443.6 billion Euros in which EU exports to China reached to its height â‚ ¬143.9 billion and Chinas exports to EU reached to â‚ ¬289.7 billion.[2] That means that one billion trade is done on the average between the two partners. Hurdles in the Bilateral Relations: Though the EU China bilateral relations reached to it new heights nut there are also some hurdles that created problems many time and even when Shambaugh wrote in the International Herald Tribune (26 November 2007) that â€Å"for Europe the ‘China honeymoon’ is now over†. Starting from 1989, when because of Tiananmen Square protests for more reforms towards democratic setup and its suppression lead to the death of more than 1000 persons. Though this event does not have much impact on the bilateral relations between the two but EU with USA imposes the arms embargoes in place (Franco: 2002). Also the problems like human rights violations in Tibet, Xinjiang and Carbon emissions. These issues reached to its height and created the rift between EU and Chinas bilateral relations, when latter cancelled their participation in the annual EU-China summit in retaliation against French plans to meet the Dalai Lama in December 2008. On the economic front the problems like dumping issues against China, and EUs response like increasing the anti-dumping tariffs of up to 50 percent on Chinese-made candles sold in the Europe have made bilateral relations somewhat more strangled(ROBERTO: 2010). In 2012, out of 100 fake goods captured on the European borders 64 were made in China that has created the larger problems. The other problems in the economic front are the China laws on the foreign companies that diminish the role of the EU companies and FDI. As for example EU investments in China add up to less than 2% of the total FDI abroad compared with nearly 30% in the United States.[3] The Chinese government also does not use country specific standards than international standards which EU companies fail or find hard to meet. Because of this in 2012, 45 % of EU companies have missed the business opportunities by these standards or regulatory barriers. Since these things need a solution and compromise between the two wor ld largest economies for this some of the steps have been taken by the EU and China for better prospects and better bilateral relations like. As both the EU and China have more to gain from each other than either has to lose and to overcome the issue of the human rights in China both EU and China have started dialogue from 1996 onwards one among them was on the Human rights in China (EU-China Observer, 2010). To come out of the hurdles between the two bilateral partners, they started Strategic Dialogue in 2005, held at the Vice Ministerial level and since then dialogue is held yearly for the progress and prospectus of the bilateral relations between the two and the framework of this annual dialogue covers wide range of areas. After the Lisbon treaty the dialogue is held at the direct the highest decision-making level helps maintain the strong momentum in strengthening contacts and increasing bilateral cooperation between the two partners. At the end of each summit meeting, the joint declarations reveal the new agreements reached between the two sides, which draws the blueprint and directs further the future development for EU-China relations and also serve to clarify each other’s interests and concerns. (EU-China Observer, 2010). This dialogue have given the opportunities to both the partners to known about each other’s grievances and progress on any contested issue, however, still lot has to be done in this regard. On the other side the growing the threats of terrorism to both partners in general and world in particular have became great problem to world peace. Although EU have made peace building process and conflict resolution there priority in their international relations after Lisbon treaty 2009. EU had send many peace keeping missions to Kosovo, Libya, Georgia, Afghanistan, Iraq, Niger, Palestinian territories and some military missions to Somilia, Atalnta, Bosinia, Mali. Both China and EU can start a new dialogue process with the leaders of the conflict areas for peace as both are considered neutral that can help in solving these deadly problems. Also EU and China can help the poor countries of the world for the sustainable human resource development and economic activities by investing jointly the technology and the finances in these countries. Although now the annual summits held between the two global partners on the security situation in Asia, from non-proliferation to the control of small arms and light weapons, from global warming and climate change to the fight against illegal migration and trafficking in human beings but still lot have to be done. Bibliography: Action and the External Action Service,  Algieri, Franco (2002). â€Å"EU Economic Relations with China: An Institutionalist  Perspective†, The China Quarterly, No. 169, Catriona Gourlay, The European Union as Peacemaker – Enhancing EU Mediation Capacity,  European Policy Centre, Available at: EU-China Observer, 2010, issue 5, (available online www.coleurope.eu.). Europa press release (2003) â€Å"EU and China are set to collaborate on GALILEO, the  European global system of satellite navigation†, Foa, Roberto (2010), â€Å"The EU-China Relationship†, Published in the 21st Century  International Review, Francois Godement, (2010) â€Å"A Global China Policy†, ECFR Policy Brief 22, London. Fox, John and Franà §ois Godement, (2009). â€Å"A Power Audit of EU-China Relations†,  European Council on Foreign Relations, Joris Larik, The EU on the Global Stage after the Lisbon Treaty: External Kapur, Harish (1990), Distant Neigbours: China and Europe, London, New York: Pinter  Publishers. Official Journal of the European Communities, L 123, 11 May 1978. Philip Baker, (2002)â€Å"Human Rights, Europe and the People’s Republic of China†, The China  Quarterly, (1). Scott, David (2007), China and the EU: A Strategic Axis for the Twentyà ¢Ã¢â€š ¬Ã‚ First Century?, in:  International Relations, Vol. 21, no. 1, 23à ¢Ã¢â€š ¬Ã¢â‚¬â„¢45. Shambaugh, David (2004), China and Europe: The Emerging Axis, in: Current History, 103,  243à ¢Ã¢â€š ¬Ã¢â‚¬â„¢248. Taube, Markus 2000, Die chinesische Volkswirtschaft zum Jahrhundertwechsel.  Entwicklungsstandund Perspek-tiven, Zeitschriftfiir Politik, No. 1 pp. 32-53. Wu Jianmin, (2007) Waijiao Anli (Case Studies in Diplomacy), Beijing: Renmin University  Press, Yahuda, Michael B. (1994), China and Europe. The Significance of a Secondary  Relationship, in: Thomas W. Robinson and David Shambaugh (eds), Chinese Foreign Policy:  Theory and Practice, Oxford: Clarendon Press, 266à ¢Ã¢â€š ¬Ã¢â‚¬â„¢288 Yves Dumas, (2009) â€Å"European NGOs calls on EU to Ensure Human Rights in China Before  2008 Olympics†, The Epoch Times, 15 May EU Statement, EU Ambassador to the World Trade Organisation Angelos Pangratis, Fourth Trade Policy Review of China, 12 and 14 June 2012. [1] â€Å"Globalization and interdependence†, Report of the Secretary-General, United Nations General Assembly, 31 August 2004.Cf Martin Wolf, Globalisation and Interdependence, (Available online) [2] Facts and figures on EU-China trade, Oct, 2013; http://trade.ec.europa.eu/doclib/docs/2009/ september/tradoc_144591.pdf online [3] Karel De Gucht (7 June, 2013) EU-China Investment: A Partnership of Equals, European Commissioner for Trade, Brussels

Tuesday, August 20, 2019

Cadbury plc: An overview

Cadbury plc: An overview 1. Introduction Cadbury Plc has constantly been in the spotlight since August this year when its share price rose by more than 200 pence when Kraft placed its hostile takeover bid worth $17 billion. Since then other rivals such as Hershey, Ferrero and Nestle have also made interest for acquisition of the company. It is probably happening due to the facts that Cadbury Plc has been facing liquidity problems that prohibited rapid expansion, while at the same time having exceptionally strong presence in emerging markets and having strong brands. Cadbury Plc operates in a very competitive confectionery market characterised by fast-changing consumer attitudes and values. Hence the need for a strategic perspective on marketing never lessens. Moreover, (Financial Times, 2009) the confectionery industry is struggling in the recession as consumers seek out cheaper foods limiting discretionary spending on confectionery. These cheaper alternatives, coupled with the â€Å"derisory† takeover bid from Kraft foods, has caused a deep cloud of uncertainty to linger on Cadbury Plcs future, further compounding the need for a strategic perspective on marketing. 2. Business Strategy Business strategy can be defined as the direction and scope of the business over the long-term,which achieves advantage for the organisation through its arrangement of resources within a suitably challenging environment, to satisfy the needs of the market and fulfil stakeholder expectations (Brassington et al., 2006). Strategy can exist at different levels in a business entity: Corporate strategy concerns the allocation of resources within the organisation to achieve the business direction and scope specified within corporate objectives. It helps to control and coordinate the different areas of the organisation such as finance, marketing, research and development etc. Quite often corporate strategy is explicitly envisioned in a mission statement†. (Creating Brands People Love, 2009) For example Cadbury Plcs vision is to be the biggest and the best confectionery company in the world. Competitive strategy (business unit strategy) determines how a business competes successfully, in a particular market with particular regard to the relative positioning of competitors. Marketing strategy defines target markets, what direction to be taken for a defensible competitive position, compatible with overall corporate strategy within those markets. The strategic management process comprises three main components as shown in Figure 2 below: Strategy Implementation is often the hardest part in the strategic management process. However, this report only concentrates on strategy analysis and choice. 3. Strategic analysis Strategic analysis involves the analysis of the business strength, position and understanding the preponderant external factors that may influence that position. The methods below were used to assist in a strategic analysis for Cadbury Plc: FiveForces Theory a technique for identifying the forces which affect the level of competition in an industry developed by Michael Porter. Analysis of the Human Resources. Corporate and Operational issues. International Export Dimension. Swot Analysis. 3.1. The Five Forces Analysis Lindt Sprungli SpA Fujiya Co., Ltd. HARIBO GmbH Co KG Hsu Fu Chi International Limited Kraft Foods Inc Lotte Confectionery Co Ltd Nestlà © SA Perfetti Van Melle SpA The Hershey Company Tootsie Roll Industries Inc Mars Inc In pursuing an advantage over its rivals, Cadbury Plc has in the past adopted such tactics as: Changing prices to gain a temporary advantage (docstoc website). For example, a price reduction by three rupees for a mini Perk a Cadbury Plcs brand in India helped Perk penetrate the rural market increasing Cadbury Plcs market share in India by 1% with a further 10% rise in overall chocolate sales. Improving product features Cadbury Plcs brand, Dairy Milk, is the worlds most famous brand name and the companys leading chocolate bar by revenue. The company has used this to its advantage by creating new Dairy Milk varieties such as Wispa and Fruit Nut. Creative use of channels of distribution various outlets such as supermarkets, vending machines and convenient stores have been effectively utilised by Cadbury Plc and its rivals. Consequently, creative advertising has been the key factor in increasing market share. (Adbrands website) Advertising Age estimated global advertising expenditure by Cadbury Plc to be in the region of $425m in 2007, making it the worlds 83rd largest advertiser in advertising expenditure. Threat of substitutes in Porters, model substitutes refer to any products in other industries with lower prices or better performance parameters for the same purpose. According to confectionery news website, a growing trend towards healthy products by consumers has resulted in a drop in the value of the overall UK confectionery. Consequently, dark chocolate which is perceived to have great health benefits, has had an increase in popularity. As a matter of fact, in 2008 Cadbury Plc re-launched its Bourneville brand (dark chocolate) to counter this imminent threat and capitalise on the popularity of dark chocolate. Consumer power this is the impact that buyers pose on a production industry. The magnitude of the impact can be due to several factors. A big factor in the confectionery industry is that of a well educated consumer perception of the product. (The Epoch Times)This was so evident when consumer pressure resulted to Cadbury New Zealand backing down from an initiative to substitute cocoa butter to vegetable fat and palm oil. The latter would have increased palm oil production and the associated growth in plantations could lead to extensive destruction of plantations in Indonesia and Malaysia. Moreover, the consumers were not only unhappy with the products new taste and texture, but also the weight of each bar had significantly reduced. Supplier power suppliers refer to the entity that provides the industry with the raw materials. Powerful suppliers can exert an influence on the production industry by selling raw materials at a higher price to capture some of the industrys profit. Barriers/threat to entry as a firm operating in the free enterprise world, any firm should be free to enter and exit the market. However, industries exhibit some features that protect high profit firms thus inhibiting the entry of new rivals. Barriers may arise from the: Government which can develop and implement policies in relation to several macroeconomic influences, in turn affecting markets and organisations such as Cadbury Plc. Cadbury Plc have to operate according to the rules and regulations stated by the governments. Their products have to conform to the safety laws, for example, manufacturing processes in Cadbury Plc are subject to pollution controls. The government implicates Fiscal policy, which involves altering government expenditure/taxation. For Cadbury Plc to see an increase in profits in the future, they will want the government to implicate expansionary fiscal policy whereby the government would raise government expenditure, leading to an increase in aggregate demand or by cutting taxes, which would leave consumers with more money to spend on products such as those made by Cadbury Plc; in turn raising aggregate demand and therefore profits (Advisors in Fiscal Policy). The government could however introduce Contractionary Fiscal policy which would see aggregate demand be reduced by cutting governments expenditure or by raising taxes and hence reducing consumers expenditure. For Cadbury Plc to increase their profits, they will be against the government introducing Contractionary Fiscal policy. The Government also provide Cadbury Plc with incentives to open new factories and other work opportunities where there is a high unemployment rate. Patents and propriety knowledge ideas that provide competitive advantage are treated as private property when patented. Hence others cannot use them, which creates a barrier for entry. Cadbury Plc is strongly positioned due to a large product patent basis and their heavy investment in their research and development department. Expensive capital potential entrants are reluctant to commit to acquiring highly specialised expensive machinery. As a matter of fact, even though Cadbury Plc being one of the largest confectionery companies in the world, it is facing liquidity problems hindering their expansion into new regions (Data Monitor Cadbury PLC, 2009). 3.2. Human Resource The biggest human resource issue facing Cadbury Plc today is the loss of job security amongst many of their employers. As demonstrated in Maslows hierarchy of needs, a popular and accepted motivational theory, job security is an important factor in the motivating and well-being of a firms employees (Mottershead et al., 2006). With respectable newspapers and other informative media (The Guardian, Wall Street Journal, BBC etc.) predicting large job losses in Cadbury Plc should a potential takeover succeed, many employees are currently fearing for their jobs and this may affect their performance (Rohwedder, 2009; No Author, 2009; Clark, 2009). Cadbury Plc union leaders have met with Kraft (a US based business bidding to takeover Cadbury Plc) in order to protect Cadbury Plc employees and ensure that their employees jobs are still secure should Krafts proposed bid be accepted. However, this action in itself demonstrates the amount of scepticism that exists within many Cadbury Plc employees and highlights the lack of job security with many of the workers. This cynicism may be due to the fact that employees are unable to understand how Kraft can make their potential quoted savings without a significant loss of jobs (No Author, 2009; Griffin, 2009). The loss of job security may not only affect factory workers but may also affect managers and employees in higher positions within Cadbury Plc. During a takeover there is a lot of restructuring within all companies involved and many jobs tend to be lost as companies find that roles overlap. These job losses occur at all levels of employability and there tends to be a period where the company has a very high employee turnover level. Although Kraft is the strongest bidder for Cadbury Plc, Hershey and Ferrero (an Italian based business) have recently released independent statements revealing their interest in a potential takeover of Cadbury Plc. However as both businesses are significantly smaller than Kraft, sources close to both firms have revealed that Hershey and Ferrero have been in talks about a potential joint bid for Cadbury Plc. Although, Cadbury Plc union leaders remain steadfast in their belief that the best option for Cadbury Plcs many employees is for Cadbury Plc to remain an independent company (Clark, 2009). As we enter a more technological era, the ever constant fear for factory workers is the fear that they will be replaced by computers. This is a smaller human resource issue facing Cadbury Plc; however it is ever present and therefore is an issue that must be consistently paid attention to and addressed. At a recent visit, to the Bourneville site of Cadbury Plc, students were able to visit both the modern factory and the older one. At the older factory, it was clear to the students that more human interaction with the product existed. While in the modern factory students saw that a lot of the human interaction had been replaced with faster and more efficient equipment. It is important that the human resource department in Cadbury Plc address the above issues as the motivation and overall well-being of the employees will affect the companys performance in the long term. As Cadbury Plcs is the biggest confectionary company in the world (Cadbury plc, 2009) they stand to lose a lot. 3.3. Corporate and Operational Issues With different businesses attempting to takeover Cadbury Plc, there are a lot of different factors that will affect the way Cadbury Plc is viewed as a corporation and in turn how they operate should a potential takeover succeed. One of the main selling points for Cadbury Plc in Britain and Ireland, who account for 24% (Cadbury plc, 2009) of their revenue, is the fact that Cadbury Plc began and has remained a British business (up until today) and therefore it lends an authenticity to the brand that most competitors do not have. British favourites, such as Cadbury Dairy Milk, may begin to lose out to competitors should Krafts proposed takeover succeed. This is because a lot of the public in the United Kingdom do not support the proposed takeover and some MPs have even gone as far as requesting a motion that ensures that Cadbury Plc remains in British hands (No Author, 2009; Rohwedder, 2009). Cadbury Plc have also had negative publicity towards the takeover with Felicity Loudon who is a descendant of John Cadbury (the founder), publicly stating that Cadbury Plc is a â€Å"brand that is synonymous with Britain† and should the Kraft takeover succeed it will â€Å"become a commercial wasteland†. These are strong words and may dissuade people from buying the once popular Cadbury brand (Rohwedder, 2009; No Author, 2009). As a result of the negative publicity potential takeovers have received, Cadbury Plc will be forced to use a different marketing strategy should a takeover bid be accepted as some of the British authenticity that Cadbury Plc as a brand previously had will be lost in the takeover. Cadbury Plc must be prepared to face losses in the UK market as customers may choose not to buy Cadbury Plc brands due to the takeover and the potential loss of jobs at Cadbury Plc UK sites. However, if Cadbury Plc is able to launch a successful marketing strategy, then they may be able to limit the loss caused by a takeover. 3.4. International Export Dimension As a leading global confectionary company with an outstanding portfolio of chocolate, gum and candy brands, Cadbury Plc employ approximately 45,000 people and has direct operations in over 60 countries, selling their products everywhere around the world The company operates its business through four different business segments namely Britain, Ireland, Middle East and Africa (BIMA), Americas, Europe and Asia Pacific. Britain and Ireland are the largest business unit in the group. The companys main markets in Middle East and Africa include South Africa, Namibia, Kenya, Egypt, Lebanon, Morocco, Nigeria and Ghana. The companys American business comprises of the three largest confectionary markets in the world, US, Canada and Mexico. This also extends through Central America and the Caribbean and it also has operations in South American countries which include countries like Brazil, Argentina, Peru, etc. With a market share of almost 20%, the company is the leading player in South America. In Europe, the company operates in majority of Western Europe, Scandinavia, Turkey and Russia. The companys biggest European operating unit is in France. The Companys Asian businesses are concentrated in India, China, Malaysia and Thailand. In the Pacific regions, the companys operations are mainly located in Australia, New Zealand and Japan. Cadbury Plc has a leading position in Australia with an overall 30% market share. (Data Monitor Cadbury PLC, 2009) In each of the four different segments, marketing is very important element in promoting the product and is done different to each other due to the products being sold in those areas. For example, Perk is a Cadburys product which is sold in India. The product is aimed at the youth. Marketing for this product is done in a way so it appeals to the Indian community. This includes advertisements which are shown their national language, Hindi and is normally performed by high prolific people of India like actors and actresses of Bollywood (Indian Cinema). 3.5. SWOT Analysis Strengths The main strength of Cadbury Plc is that they have a very good reputation and have a widely recognised brand name which has led them to become the worlds number one confectionary company having bought Adams (the owner of chewing gum brands including Trident and Stride) in 2003. They have unrivalled strength and breadth of participation. It is the market leader in the global confectionery sector with a market share of 10.5%. Cadbury Plc has a diversified product base as the company offers chocolate, gums and candy products; the company is well diversified in terms of revenue generation from all its operating regions. Cadbury Plc should aim to balance the share of revenue from its operating regions to gain global dominance (See Figure 4, Figure 5 and Figure 6). (Cadbury PLC- Our Strengths). This shows the market share of chocolate between Cadbury Plc and their rivals. Cadbury Plc is currently number one, with Mars/Wrigley a very close second. (Cadbury PLC- Purple bi, 2009) It is clear that the main source of Cadbury Plcs revenue comes from their chocolate and cocoa beverages. However, it is clearly profitable to the company that they have diversified into other markets. (Cadbury PLC- Creating brands people love, 2009) Weaknesses However, Cadbury Plc has a weak liquidity position. At the year ending December 31, 2008, Cadbury Plcs current assets were $2,635 million compared to the current liabilities of $3,388 million. This could negatively impact the operational efficiency and growth initiatives. Another weakness is the companys employee efficiency, i.e. the total revenue per employee. It is considerably lower than rival companies such as Hershey, and Chocolade Fabriken Lindt Sprungli (Lindt). The low revenues per employee indicate relatively lower employee productivity. This can be solved by offering incentives to employees, i.e. bonuses for high productivity. Opportunities Due to the increasing awareness of dark chocolate and its health benefits, there is a fast-growing market in many parts of the world; combined with ethical concerns, the demand for organic and fair-trade chocolate have increased. Cadbury Plc has numerous amounts of premium chocolate products across the world so an increase in the customer preference for premium products would increase sales. Cadbury Plc can also look to increase sales and their presence in the US confectionary market; it is already well positioned to capture the growing demand for the confectionary in the region. Recently, people are becoming more conscious about their health which consequently results in a drop in sales for Cadbury Plc dairy products. This is a growing concern for the company and an issue that must be addressed. Cadbury Plc could possibly invest in a low calorie snack range which could boost sales dramatically. Threats The rising cost of many of Cadbury Plcs raw materials (especially cocoa and peanuts) could cause a serious impact on the companys profitability. Prices are expected to continue rising in the near future for cocoa because the International Cocoa Organisation (ICCO) reduced its estimate by 0.1 million tons whilst the demand for cocoa is increasing. At present, Cadbury Plc imports its cocoa products directly from third party suppliers so perhaps investing in their own cocoa farm would be beneficial in the long run. The confectionary market is highly fragmented with increasing competition. Many large businesses have merged together to gain more market share intensifying competition. Therefore Cadbury Plc would be under pressure to change prices of products, reducing its margins. Rising labour costs will dramatically cut into Cadbury Plcs profit margin because a majority of their employees are from the US and Europe. Minimum wage has increased significantly in both the US and the UK. Cadbury Plc needs to attract and retain efficient employees in all segments of its business to become even more successful. (Data Monitor Cadbury PLC, 2009) Looking at the data collected from the questionnaires, it is apparent that Cadbury products are easily accessible to the public (shown in Figure 12) so Cadbury Plc should look to keep this up. However, a large number of people do not know that Trident and Halls are part of Cadbury Plc. Figure 11 shows that members of the public would be more willing to buy Trident and Halls product due to the fact that it is part of a well represented company. More than half of the general public thought that Cadbury products were well priced, with mainly students thinking that Cadbury Plc overprice their products. Cadbury Plc should look into the possibility of issuing discount cards to students as this may encourage them to buy more Cadbury products. Figure 4 and 6 shows the share of revenue between Cadbury products and their global sites respectively. It is clear that chocolate and cocoa beverages are their main source of finance. Cadbury Plc need to concentrate on areas such as Asia and the Middle East as the share of revenue is 6% and 7% respectively. Cadbury Plc could sell their sites in those regions and concentrate on Europe, North America, Britain and Ireland, as these areas generate a combined total of 66% of Cadbury Plcs share of revenue. Figure 7 (in the appendix) shows that Cadbury Plc has had the biggest share movements over the past year compared to their main rivals. This shows the share of revenue across the world. Britain and Ireland current generate the most revenue followed by North America and then Europe. (Cadbury PLC Creating brands people love, 2009) 4. Business philosophy Cadburys Schweppes adopted a Managing for Value philosophy in 1997. They are committed to using their assets to exploit growth opportunities and to drive value creation. The main goal of Cadbury Plc is to consistently produce major shareholder returns. They support this by two other commercial goals: to profitably and significantly increase the global confectionary share and to secure and to grow the regional beverages share. Cadbury Plc had a strategic review of Europe Beverages its partner company, the conclusion being in the best interest of the shareholders to investigate the sale of the Europe Beverages business. The board decided Europe Beverages did not have a high enough potential growth and returns. The board also realised that the money made from the sale could help reduce the companys debts therefore on the 1st September 2005, Cadbury Plc announced they were selling the Europe Beverages group. Cadbury Plc currently possesses nine Board Members consisting of two Executive Directors and seven Non-Executive Directors. The Board of Directors are responsible for the overall management and performance of the company, and the approval of the long-term objectives and commercial strategy. They also delegate day-to-day management to the Chief Executives Committee (CEC). The CEC reports to the Board and are accountable for the day-to-day management of the operations and implementation of strategy. Driving high level performance of growth, efficiency and capability programmes are The CECs responsibility to the Board. (Cadbury PLC- Our Management) Cadbury Plc also adopts a policy of democratic management. All members of staff are made to work together as a team for the good of the company. Decisions are reached amongst the various groups by first taking into account everyones inputs, ideas and suggestions. This style of management works for Cadbury Plc because the workers feel as though they have power in decision making and therefore are more free and able to make suggestions that they feel could just alter the business this motivates workers and makes them feel more engaged with the company. 5. Branding Cadbury Plc as an organisation has developed a strong image for the Cadbury corporate name to act as a shelter for all its product brands. Branding is the creation of a three-dimensional character for a product, defined in terms of name, packaging, colours, symbols etc. Tthat helps to differentiate it from its competitors and helps the customer to develop a relationship with the product. As a result Cadbury Plc products benefit from both the affection that consumers hold for the corporate name and from the individual character developed for its products such as Cadburys Flake, Cadburys Hot Chocolate and Cadburys Dairy Milk (Principles of Marketing). Aspiring competitors of Cadbury Plc aim to build a strong brand. For example supermarket own-label products are packaged and branded in similar fashion to Cadburys; this has posed a threat to Cadbury Plc as often the supermarket own-label products are cheaper than Cadbury Plc products and, in todays economic instability, this could lead to them becoming more popular and therefore lead to a reduction in sales for Cadbury Plc. There is also a possibility that Cadbury Plc could become complacent with their branding and not seek to improve on it which could therefore lead to consumers becoming bored with the product or maybe even consumers needs could change which could lead to Cadbury Plc falling behind in the market. For Cadbury Plc their brand name is well known, but due to the reasons stated above their name is not enough to ensure that they remain the main brand in the industry. To stay on top of the market Cadbury Plc should constantly research into their brand name and look to invest money into improving the brand image to keep up with todays changing times. To compete with the lower priced supermarket own-label brands, Cadbury Plc may have to reduce their prices. However the problem for Cadbury Plc is that if they reduce their prices then that could be associated with deterioration in quality. One way Cadbury Plc could lower their prices to compete with its competitors without damaging the brand is to offer discounts on bulk purchases for example a pack of 5 Bounty chocolate bars for  £1.25 which equates to 25p each whereas the single Bounty bar would be sold at 45p each. The consumer recognises that the lower price is due to bulk buying and does not associate it with the brand quality. 6. Strategic Choice Involves identifying the strategic options, evaluating and selecting strategic options. 6.1. Possible strategies to consider and current business issues Recent bid from Kraft Foods Inc and possible new bids from Hershey Co, Nestle SA and Ferrero SpA have made the situation Cadbury Plc is facing today exceptionally complex and adds multiple choices of possible takeovers and mergers to strategies generally needed to consider. Kraft taking over CadburyPlc An offer worth $17 billion and placed by Kraft would provide Cadbury Plc with consequent advantages and disadvantages. For instance, recently Kraft stated that the ‘takeover would increase scale in developing markets and create a company with about $50 billion in revenue [it] would achieve at least $625 million of cost savings annually by the end of the third year (Bloomberg), whereas conversely Lord Mandelson cautioned that Kraft would be facing ‘huge opposition from the local population and from the British government (Telegraph). Furthermore, this could lead to job cuts in Bourneville, therefore UK‘is likely to seek guarantees from Kraft on decision-making and employment (FT). Recently, Kraft Food Inc has now taken the takeover offer for Cadbury Plc straight to shareholders. Kraft offered a mixture of cash and shares for each Cadbury Plc share. This offer included 300 pence in cash and 0.2589 new Kraft shares for each Cadbury Plc share. Alternative take-overs/mergers from Hershey, Nestle and Ferrero Hershey, Nestle and Ferrero have made interest in acquiring Cadbury Plc. Accepting offers from any of the mentioned companies would be more advantageous than to accept Krafts bid, since these are more confectionary marked oriented and hence are concerned with similar issues Cadbury Plc is facing. For example, Hershey, the largest U.S. chocolate maker, has ‘about 14 percent of its $5.13 billionrevenueoutside its home market in 2008, whereas Cadbury Plc has 22 percent of sales coming from outsideNorth America (Bloomberg). This merge could lead to strongest and biggest global confectionary company. Nestle, the worlds biggest food company, could stand in and buy back the U.S. rights to Kit Kat and Rolo brands from Hershey, giving Hershey the power to fund a combination with Cadbury another option would be for Nestle to acquire Cadburys gum unit and then sell the chocolate division to Hershey orFerrero SpA (Bloomberg).Expand emerging markets (India, South America, Middle East, an d Africa) According to Todd Stitzer, CEO of Cadbury Plc; the company has the largest business of any of competitors in emerging markets that already contribute for more than a third of revenues. Cadbury Plc has already created strong foundations such as distribution systems and consumer relationships in these countries. For example, the company has experienced over 20% annual growth for the last three years in India (Creating Brands People Love, 2009). Expand developed markets (Europe, North America, Australia) Although these markets are considerably saturated, according to Cadbury Plc there still is much untapped potential (Creating Brands People Love, 2009). Expansion here is based on mostly new developed products and innovations in advertising. Concentrate more on luxury and natural products Since consumer awareness, such as healthy lifestyle, fair trade issues etc., is rising, more consumer attention is made on natural and luxury products. Recent takeover of Green and Blacks, The Natural Confectionery Co and Fair-trade certification proves the importance. New relevant takeovers could improve the share of the growing market. Invest more in development and innovations In order to expand, especially in the developed markets; science and development play great part. Making new products sometimes is the only way to expand in such regions, because of high market saturation. Move factories to countries with less expensive workforce Since factories are mostly based in western countries, high and rising wages play major role for small margin, therefore moving to countries with less expensive workforce could be beneficial (for instance, in Europe, moving from UK and France to Eastern European countries and the Baltic States, In Northern America, moving from USA to Mexico), however, there would be strong opposition from western governments and unions that happened during recent factory move from UK to Poland. (Daily Mail) 6.2. Future Business Environ

Monday, August 19, 2019

Andrew Marvells To His Coy Mis :: essays research papers

The Non-Discriminatory Nature of Time in Andrew Marvell’s “To His Coy Mistress'; Time passes. Its journey is oblivious to power, weakness, beauty, or mercy. The nature of time itself lies in its unrelenting progression through life, until we are removed from it’s favor and then wither and die. The purpose of most carpe diem poetry is to draw a character’s attention (usually the female) to the pressing nature of time’s progress, as well as illustrating the bountiful rewards of seizing the moment and giving into the momentary passions of life. Andrew Marvell’s poem “To His Coy Mistress'; is a classic example of carpe diem poetry, exemplifying the foreboding nature of time. It’s distinction from similar works, however, lies in its inherent ability to express the ominous nature of time’s advancement in terms of both the male and female’s perspectives. Rather than lament about missed opportunities, “To His Coy Mistress'; actually serves to force one to consider how we compartmentalize time into stages of life, and thus commit ourselves to its mercy without allowing ourselves to relish its immediate rewards. Marvell’s sense of time affects both his characters in unique ways, and therefore unites their plight as a human cause rather than a gender based issue. Andrew Marvell expresses this point by structuring his poem into three components that propose the issues of time’s existence, its limited availability, and finally a solution of sorts. The first section of “To His Coy Mistress'; serves the task of identifying that time is a limited commodity, and thus can not be wasted. Immediately the speaker states openly that “Had we but world enough, and time, This coyness, lady, were no crime'; (1-2). The implication here, if taken at face value, suggests that the mistress’ coyness is a crime only because of the lack of time available. The speaker continues with “We would sit down, and think which way To walk, and pass our long love’s day'; (3-4). The tone of such a verse is overtly suspicious, automatically suggestive of the insidious nature of a man hungry to feed his lust. However, another possibility lies in the direct message Marvell puts forth in his verse. The spoken comments themselves suggest that “We would sit down, and think…'; and “pass our long love’s day'; (3,4). The impression given is one of joint merriment in love. The speaker associates the passion of his coy mistress with his own, creating a sense of understanding and common ground.